IL BOSCO
A brand campaign for Il Bosco - The Metropolitan Forest. The concept leans hard into the elements of the forest: greenery, cliffs, rivers and light, translated into a confident set of key visuals and motion that sell the development as a living landscape.
Il Bosco had to sell more than apartments - it had to sell a feeling: living inside a forest in the middle of the city. The brief was to make a real-estate launch feel like a natural landscape, not a floor plan.
I built the entire visual world out of the forest itself - greenery, cliffs, rivers and shifting light - and let those elements carry the message. A confident set of key visuals and a motion piece frame the development as a living environment rather than a building.
A cohesive launch language that reads as premium and unmistakably 'forest', holding together across print, social and film.
